Film Poster
Billboard Poster
Magazine Front Cover
DVD Cover:
Trailer
Teaser Trailer
Monday, 16 March 2015
Question 3 - What have you learned from your audience feedback?
When interviewing my audience for feedback, I made note of whether they were male or female, and their age. I then put into a graph some of their responses to my trailer.
Could you describe my narrative?
I asked all of my audience members after they watched my trailer if they could describe what they think the narrative of the film was and this is 3 of their responses:
[See above 3 posts - Use of Voki]
As well as asking my audience what they liked about my trailers I asked them what they didn't. Some of their responses were:
1) The inter-titles / font of the inter-titles
2) Maybe a more climatic ending
1) The inter-titles / font of the inter-titles
2) Maybe a more climatic ending
3) Too many establishing shots
4) At the start of the trailer you couldn't hear the voice over
This is an interview I did with a member of my audience to find out her initial thoughts on my trailer:
Responding to the feedback:
1) I changed the font of the inter-titles, and changed the plain black background to the brick wall, so it links to my print products and their backgrounds.
2) I added more shots and shortened the length of them to build up the pace even more.
3) I added more shots of Terry by himself replacing a few establishing shots.
4) I lowered the volume of the non-diegetic music and increased the volume of Terry's narration.
All
the feedback I received on my products was positive. From the feedback I received I found that the narrative of my trailer/s was strong easy to follow. The
soundtrack I chose really helped to build the pace for my trailer.
As well as feedback on my trailer, I've been receiving feedback from them throughout the course. For example, when I created my pitches at the beginning, I interviewed 4 members of my target audience:
The audience feedback I received gave me a range of opinions.
My results were:
What do you look for / enjoy in these specific genres?
1) Humor
2)Perfect mix of Comedy & romance
3)Comedy more than romance side of these films
4)Make up / Good effects
What could I include to make it appeal more to my audience?
1)Include a unique soundtrack
2)A good soundtrack
3)don't make it as serious as the pitch, make it more lighthearted
4)more action / more gory / modern flick
What could I include that would make you not want to see my film?
1) N/A
2)Cheesy / Cliche story-line
3)a lack of originality
4)when films take themselves too seriously.
The feedback I received from the I applied to my trailer. For example, I included two songs that are by niche audience. I feel I don't have a cliche story line, and the idea behind the kidnapping of Jennifer is original, as from my research I haven't found a film about a kidnapper with dissociative identity disorder.
After I had decided on a name for my film, I created variety of different logo designs.
From the audience feedback I received, I found that they liked my first design the best, with my third design being their second favourite. Despite them choosing my first design, I ultimately went with design 3, as to the positioning of the text was better and it suited the Teen Drama genre well. Plus when it came to constructing my print products the third design fitted better than the first.
Whilst in the making of my print products, I was asking my audience for constant feedback on them.
This was my first Magazine Front Cover:
After taking this on board, I made a final edit of my poster:
My results were:
What do you look for / enjoy in these specific genres?
1) Humor
2)Perfect mix of Comedy & romance
3)Comedy more than romance side of these films
4)Make up / Good effects
What could I include to make it appeal more to my audience?
1)Include a unique soundtrack
2)A good soundtrack
3)don't make it as serious as the pitch, make it more lighthearted
4)more action / more gory / modern flick
What could I include that would make you not want to see my film?
1) N/A
2)Cheesy / Cliche story-line
3)a lack of originality
4)when films take themselves too seriously.
The feedback I received from the I applied to my trailer. For example, I included two songs that are by niche audience. I feel I don't have a cliche story line, and the idea behind the kidnapping of Jennifer is original, as from my research I haven't found a film about a kidnapper with dissociative identity disorder.
After I had decided on a name for my film, I created variety of different logo designs.
I then asked narrowed down which designs I personally liked, and then asked my 5 members of my target audience which designs they liked.
These were the results:
Whilst in the making of my print products, I was asking my audience for constant feedback on them.
This was my first Magazine Front Cover:
I asked for feedback from two of my target audience members and they said to make these changes:
- Make the headline the same as the one used in my trailer and on my poster as that is a main convention of a film magazine
- Incorporate the colour scheme in my films title into the magazine
- Change the alignments of the corner cover-line so it matches the others
- Edit all spelling errors
This then led me to develop my design.
I used the blue and white colour's in my film title on the other text on my page, as it was a convention of film magazine's to do this.
In my previous design, I only incorporated the colour blue from my film title and not the orange which had a strong presence in my other print products. It also contrasts well with the blue colour I chose.
I then received feedback from another member of my target audience, and he said I should create more emphasis on the names of "Christian Blundell" and "Peter Jackson". So to make them stand out I changed the font size and colour of the text, and also making the text italicised.
The audience feedback I received when creating my products as their feedback strongly developed my products, as I made the changes they suggested. It also gives me wider decisions; they decisions I receive are coming straight from my audience who I am making my products for. This process is something that would also happen in real lie such as "test screenings" to gage what the audience will think. All of this has developed my products dramatically, as, if I didn't receive any feedback, I would have created products that don't have a consistent brand identity and they wouldn't look like they link together.
When I first created my Theatrical Poster, I was very happy with it:
As it followed every key convention of a Theatrical poster and I managed to convey Teen Drama conventions (such as the bright colours and teenage cast) With the Thriller genre, as I added a dark filter to the background creating an eerie atmosphere. But when I received feedback from my audience it was clear this was the product that didn't carry my films brand identity and the image I used wasn't the same as the rest, and I didn't include of the actors from my cast in the photo.
With this knowledge in mind, I decided to ask an audience member what they think I could do to improve and what they suggested is that I change the image to the one I have used on my other products and bring down the actors names and reviews.
Ultimately I feel this is a much better design from my first as it links to my other products, keeping my brand identity and challenges the conventions of a Theatrical poster as the actors names are not along the top of the page.
I felt the design of my first billboard poster was very effective.
I felt the image was strong, and the visual syntax worked nicely, but looking back on it, the design is basic and it doesn't make as good of use of the space as it could. So to get a wider view on this poster, I asked another audience member for their feedback.
She thought it would be a nice touch if I brought the actors names down to sit along the top of the brick wall, making the layout look neat and shorten the Facebook link, which I agreed with, as when I first design the poster I felt it looked too long and threw off the symmetry. I could also make the actors names light blue to make use of the colour in my film title as I hadn't used it and had already used a lot of white.
Even with this feedback I still felt my poster was lacking, as so I added two images of my other two characters and added "James Wale" as I had included his name on my Theatrical poster and DVD cover. So I then replaced the review from "Premiere Magazine" with the actors names and brought down the review. I felt the positioning of the review now wasn't quite right as it was placed along the top of the heads of the 3 actors. I also wasn't sure if the transparency of my two background actors was enough.
Because of my uncertainty, I asked another audience member for his thoughts on my poster.
He said I could:
- Make the background faces more translucent, this is so the audience would have to double take when looking at my poster.
- Make the background faces smaller, as they take up quite a lot of room and in order to be more subtle that would be necessary.
He then told me what he liked about the trailer:
- The layout - it flowed continually.
- The visual syntax was clear, making the information easy to absorb.
- The contrast of the image to the text, as the image has a slightly green hue and that contrasts well with the blue and orange text.
After taking this on board, I made a final edit of my poster:
I thought it better suited to bring the "Premiere Magazine" review down to the top of the film title, and place the names of the actors by their faces. I asked another member of my audience for feedback and he said that it has a strong image, the text fits well, there's good visual balance, the page design is strong, the layout works well with effective visual syntax, and there is a range of fonts which are appropriate.
This was my original design for my DVD cover. I included all the other features from my other print products such as the image and the reviews and combined them into this. I didn't feel like this was a strong enough design for my DVD cover and so I asked some audience members for their feedback.
They said that they couldn't read the DVD description because the text contrasts badly with the background and so to improve that, I added a transparency behind it.
After re-editing it I think the layout on the back cover works a lot better as you can read the text more easily and the positioning of the text and small photos works better.
I asked a member of my target audience for their feedback on my teaser trailer, and he said that I should remove the rapping from the track playing as it distracts from the speech in the trailer.
In response to this I looked for another track to use instead that suited the mood. The track I chose was Thom Yorke's "Hearing Damage". Because I was changing the track I had to ask permission to use the new one.
I firstly emailed Thom Yorke's record label to as permission to use the track.
"Hello, My name is Eden Parke and I am an A-Level student completing my A2 Media Studies course. I am conducting a project in which I have to
produce a film trailer to learn about the different skills that I needto apply for film production. I feel that the song "Hearing Damage" byThom Yorke would suit my trailer well and I am asking for permissionto use it. The trailer is not-for-profit and will be used foreducational purposes only, but will be published on my YouTube accountand blog http://edenparkea2.blogspot.co.uk .Many Thanks for your time, I hope to hear back from you soon.Kind Regards,Eden. "
I almost immediately received a response.
|  | | ||
Hi Eden,
Thank you for your email
We don't have the sync rights for Thom Yorke, you'll need to contact Warner Chappell - try Angus Fulton <Angus.Fulton@warnerchappell.com >
Best,
Emma
I then emailed Angus Fulton and received this response.
Ultimately, Christine sent me a form I should complete. After I completed the form, she gave me full permission to use the track.
Leading me to my final product:
Question 1) iMovie Commentary / Script
Throughout my trailer I have included several narrative theorist ideas. Firstly, I used Todorov's equilibrium theory. My trailer begins with my main character Terry giving a brief introduction to who he is, and then establishes that he's best friends with a girl called Jennifer, who is referenced not only through photographs but a short mid-shot of her. This establishes the equilibrium of the film, that Terry and Jennifer are friends and they "go everywhere together". There is then a disruption to this equilibrium when Jennifer doesn't turn up to the cinema which then triggers the disequilibrium of the film when Terry later receives a phone call from Jennifer's mom informing him that she is missing, creating a sense of chaos. Terry then tries to resolve this when he approaches Damian to find out where Jennifer is. The trailer doesn't reveal the new equilibrium, but ultimately, Terry finds Jennifer, and is put into a psychiatric hospital as it would be revealed he was the one who kidnapped her, but he suffers from Dissociative Identity Disorder. By following Todorov's theory, it allows my trailer to stick to the conventions of trailers. By ending my trailer on the crucial point before the new equilibrium, it should draw in my audience, making them want to know what happens in the end, and if Jennifer is ever found.
Levi Strauss's theory of binary opposites is another key theory I used. The first is Past v Present. I feel it is shown strongly in my teaser trailer, as it is more concise when showing Terry doing his narration to the camera, contrasting that to showing the past events he's talking about, for example when he calls Jennifer to ask where she is, and why she hasn't turned up. 2) Lost v Found. For a time Terry has lost Jennifer, and found he is in love with her, also, Terry finds Jennifer at the end, (even though it's not revealed in the trailer.)
Roland Barthes theory of Enigma Codes is something I have also included in my trailer. 40 seconds into my trailer, I have the shot of Terry narrating, cutting to a 0.8 second shot of Jennifer walking down an alley by herself which just as quickly cuts back to a shot of Terry. The quick solo shot of Jennifer walking by herself gives the audience the impression that something bad is about to happen to her, reinforcing Barthes Semantic Code. Barthes Hermenutic Code - the way the story avoids telling truths / revealing all the facts and instead drops clues and hints to the audience, to create a sense of mystery, is one of Barthes Codes that my narrative takes strong inspiration from.
Vladimir Propp's character type theory is heavily reinforced within my trailer. Firstly you have the character type of the "Princess" - the character who needs to be rescued from the villain. The princess in this case is Jennifer, who is kidnapped by Damian. The "Helper" - the character who helps the Hero throughout the narrative. A side-kick is often a strong feature in Teen films, as they are often the lead character's best friend. My narrative does not conform to this convention, as it's his best friend / love interest who gets kidnapped, so he goes on the "quest" alone. You then have the "Hero" - the lead character of the film, who beats the villain and marries the princess. My trailer / narrative conforms but challenges this character type as in the trailer it appears that Terry is the Hero as he is the one looking for Jennifer, but he is actually the "Villain", as Terry is the person who kidnaps her in the first place. The "Donor" is Damian, as he informs Terry that he knows where Jennifer is, and eventually meets him to talk about finding her.
The first person narration from Terry to the conventions of Teen Drama's, which often have the protagonist of the film narrating, helping to guide the narrative. The shots of Terry's narration vary, for example, the first time we see of Terry is a mid shot of him when he's doing his introduction. He is sitting on a chair, looking directly into the camera, connecting with the audience. The shot was framed like this as it allows the audience to get a good view of him, and establishing to them that he is the main character. Another is an extreme close up of Terry's eyes, conveying to the audience his emotion. When editing these shots in iMovie,I added a blue filter to them, so to not only differentiate time, but to add to the dream like element of the narrative. To help further reinforce the dark element of my film, I added several more filters to the shots I took, to help the eerie and mysterious atmosphere and to keep the sense of brand identity, I added the same colour and style of filters to my print products. I also had to add filter's to some of my shots as when I was filming outside it was often sunny, which wasn't the look I wanted for my film trailer, as I wanted low key lighting rather than high. The Low key lighting used followed the convention of my second genre: Thriller.
I filmed in several different locations, establishing the main settings in my narrative. The locations include: Terry's School, Terry's Bedroom / House, the Cinema, in Town, where Jennifer is kidnapped, and where she is being held. The locations such as Terry's school and House are both common locations in Teen Drama films. And alleyway where Jennifer gets kidnapped and where she is being held are both desolate locations which is a convention of the Thriller genre. By using settings which are main conventions of a Teen Drama, it should make my audience interested in watching my film, as they can relate to those places more than someone who isn't in school for example.
To further follow the conventions of the music I used in both of my trailers was by two modern artists BADBADNOTGOOD (theatrical trailer) and Thom Yorke (teaser trailer). I used modern artists so my audience could form a stronger connection to my products. The music I chose challenges the conventions music chosen for a Teen Drama as the artists I chose are not mainstream, and their genre of music targets a very niche audience. I feel that non-diegetic sound / the soundtrack chosen for a trailer is a key convention in trailers. It helps build an intense atmosphere, because as the trailer reaches its peak, so does the music.
As well as Terry's narration helping to develop the narrative, I have included the inter-titles, which is a key convention of theatrical trailers. As well as helping the narrative, my inter-titles ask the audience a question, intriguing them and ultimately making them think, putting them in the position of Terry as he "lost the one he loves". In addition immediately after my first inter-title "if you lost the one you love" I added the shot of Jennifer getting kidnapped, letting the audience know that she's lost as she's been kidnapped. The background of my inter-titles is a brick wall, which is something that links to the background of all of my print products as well, adding another link to each of my products.
As the music builds up, the pace of the trailer increases. So to develop that, I created a quick montage of shots no more than 3 seconds each, making the pace of the action match the music, making it seem even more dramatic. And as the music reached it's peak I had to end my trailer at the most dramatic part without giving away the ending to the audience. I decided that this was where Terry would confront Damian for the first time. To add to the drama I split the scene; having the first half where Terry grabs Damian and asks "Where is she?" cutting to a close up shot of Jennifer's face, then cutting back to Terry shaking Damian and desperately asking "Where's Jennifer?". The climax is then brought to an end with the music as there is the sound of a symbol, and thus I decided to cut to the films title, and the rest of the inter-titles such as the release date, and the tag-line, ending the trailer on a high point.
My Teaser trailer is a more concise version of my Theatrical as I had to condense all the events from my main trailer into less than 60 seconds. So because of this, I used mainly Terry's narration as he establishes the story, no narrative inter-titles (as I don't want to give much of the narrative away as it's the teaser trailer) no cut-aways or establishing shots, and mainly shots of the narrative itself, such as Terry receiving the call from Damian, Jennifer tied up and Jennifer getting kidnapped. I have kept the ending the same as my Theatrical trailer, so I feel like it was a good high point to end it on.
To record footage for both my trailers I used a canon video camera. It was small, portable and light making transporting it from location to location made it easy. To keep the camera balanced I used a tripod, which allowed me to get steady shots with a smooth movement. A good example of this is the downwards panning shot of Jennifer when she's tied up, giving the audience a full shot of her.
My print products use and conform to all their individual conventions. My Theatrical poster uses the conventions of reviews from film magazines and film websites, my film title is the biggest text on the page making stand out and is in the centre of the page, my tag-line of the film is directly below my film title, but I have developed my tag-line by linking it directly to a social media site by including a hashtag, so instead of my audience using different hashtags I have provided a short and simple one. The production credits are featured at the bottom of my page, and is the smallest text, so not to take the audiences attention away from the key information, such as the release date below it. My central image is my lead character and is also the same image I have used for my other products to create a brand identity, and automatically strengthening the link between all of my print products. The colours I have chosen are white, blue and orange - all of which are bright colours, which again follows the conventions of a Teen Drama, but challenges the conventions of a Thriller, as Thrillers are often linked to dark colours and low key lighting, but I feel my image helps reinforce the conventions of a Thriller, with the filters I used.
On my billboard, I have included the key conventions such as: actors name - I positioned the actors names along the top of the poster, in correspondence with their images below them. I added several more reviews - 4 single reviews and then one sentence. I felt it was appropriate to add more reviews on my billboard as there is more space to fill and you can advertise your film better because of that. My film title again is the central, and the largest text, to catch the audience's eye, notifying them of the name of my film. It is also the same text, size and colour as the film title's on my other products, reinforcing the brand identity. The use of social media links - I have included a link to the film's website, Facebook page and hashtag for Twitter as social media is becoming ever growing, modern film posters include them and it's a way of free publicity for the film, if the audience is interested in it. My central image is of my protagonist, but either side of him I have placed an image of the secondary characters. I thought it was important to include them, as they are important as each other. To reinforce the sense of mystery, I added a transparency to the image of James and Helen.
My DVD cover uses the same image as my billboard poster, but it's slightly adapted, so I keep the brand identity, but with a slight twist. On the back of my DVD cover, I have included images from the film, which is a key convention of a DVD cover; Special Features text, giving the audience an insight into what's included; film ratings - the rating of my film is 15, as my target audience is 15-24, so by advertising my film as a 15 (included on my billboard poster) will get my target audience in to see it. Along the spine of the cover I have included the film title with the same font and colours as my main film title - which a central on the front cover. I have also included a brief description of my film - the blurb, which all DVD covers have, despite their varying sizes.
My magazine front cover has all the common conventions of a regular magazine, such as the masthead at the top of the page, and also being in the biggest and boldest font, with a banner behind it to make it stand out; the central image of the lead in my film, the issue and date, cover-lines which are all about films / film related events, helping to reinforce the fact my product is a film magazine; my film title is this time the second largest font on the page as it is the headline, meaning it comes second to the masthead. It is the same as the film titles on all my other print products. I have also used the colour scheme from my Theatrical poster throughout all my products, even my film magazine, as film magazine often do that when promoting the film - use the main colours of the film, to make it easily relatable.
Levi Strauss's theory of binary opposites is another key theory I used. The first is Past v Present. I feel it is shown strongly in my teaser trailer, as it is more concise when showing Terry doing his narration to the camera, contrasting that to showing the past events he's talking about, for example when he calls Jennifer to ask where she is, and why she hasn't turned up. 2) Lost v Found. For a time Terry has lost Jennifer, and found he is in love with her, also, Terry finds Jennifer at the end, (even though it's not revealed in the trailer.)
Roland Barthes theory of Enigma Codes is something I have also included in my trailer. 40 seconds into my trailer, I have the shot of Terry narrating, cutting to a 0.8 second shot of Jennifer walking down an alley by herself which just as quickly cuts back to a shot of Terry. The quick solo shot of Jennifer walking by herself gives the audience the impression that something bad is about to happen to her, reinforcing Barthes Semantic Code. Barthes Hermenutic Code - the way the story avoids telling truths / revealing all the facts and instead drops clues and hints to the audience, to create a sense of mystery, is one of Barthes Codes that my narrative takes strong inspiration from.
Vladimir Propp's character type theory is heavily reinforced within my trailer. Firstly you have the character type of the "Princess" - the character who needs to be rescued from the villain. The princess in this case is Jennifer, who is kidnapped by Damian. The "Helper" - the character who helps the Hero throughout the narrative. A side-kick is often a strong feature in Teen films, as they are often the lead character's best friend. My narrative does not conform to this convention, as it's his best friend / love interest who gets kidnapped, so he goes on the "quest" alone. You then have the "Hero" - the lead character of the film, who beats the villain and marries the princess. My trailer / narrative conforms but challenges this character type as in the trailer it appears that Terry is the Hero as he is the one looking for Jennifer, but he is actually the "Villain", as Terry is the person who kidnaps her in the first place. The "Donor" is Damian, as he informs Terry that he knows where Jennifer is, and eventually meets him to talk about finding her.
The first person narration from Terry to the conventions of Teen Drama's, which often have the protagonist of the film narrating, helping to guide the narrative. The shots of Terry's narration vary, for example, the first time we see of Terry is a mid shot of him when he's doing his introduction. He is sitting on a chair, looking directly into the camera, connecting with the audience. The shot was framed like this as it allows the audience to get a good view of him, and establishing to them that he is the main character. Another is an extreme close up of Terry's eyes, conveying to the audience his emotion. When editing these shots in iMovie,I added a blue filter to them, so to not only differentiate time, but to add to the dream like element of the narrative. To help further reinforce the dark element of my film, I added several more filters to the shots I took, to help the eerie and mysterious atmosphere and to keep the sense of brand identity, I added the same colour and style of filters to my print products. I also had to add filter's to some of my shots as when I was filming outside it was often sunny, which wasn't the look I wanted for my film trailer, as I wanted low key lighting rather than high. The Low key lighting used followed the convention of my second genre: Thriller.
I filmed in several different locations, establishing the main settings in my narrative. The locations include: Terry's School, Terry's Bedroom / House, the Cinema, in Town, where Jennifer is kidnapped, and where she is being held. The locations such as Terry's school and House are both common locations in Teen Drama films. And alleyway where Jennifer gets kidnapped and where she is being held are both desolate locations which is a convention of the Thriller genre. By using settings which are main conventions of a Teen Drama, it should make my audience interested in watching my film, as they can relate to those places more than someone who isn't in school for example.
To further follow the conventions of the music I used in both of my trailers was by two modern artists BADBADNOTGOOD (theatrical trailer) and Thom Yorke (teaser trailer). I used modern artists so my audience could form a stronger connection to my products. The music I chose challenges the conventions music chosen for a Teen Drama as the artists I chose are not mainstream, and their genre of music targets a very niche audience. I feel that non-diegetic sound / the soundtrack chosen for a trailer is a key convention in trailers. It helps build an intense atmosphere, because as the trailer reaches its peak, so does the music.
As well as Terry's narration helping to develop the narrative, I have included the inter-titles, which is a key convention of theatrical trailers. As well as helping the narrative, my inter-titles ask the audience a question, intriguing them and ultimately making them think, putting them in the position of Terry as he "lost the one he loves". In addition immediately after my first inter-title "if you lost the one you love" I added the shot of Jennifer getting kidnapped, letting the audience know that she's lost as she's been kidnapped. The background of my inter-titles is a brick wall, which is something that links to the background of all of my print products as well, adding another link to each of my products.
As the music builds up, the pace of the trailer increases. So to develop that, I created a quick montage of shots no more than 3 seconds each, making the pace of the action match the music, making it seem even more dramatic. And as the music reached it's peak I had to end my trailer at the most dramatic part without giving away the ending to the audience. I decided that this was where Terry would confront Damian for the first time. To add to the drama I split the scene; having the first half where Terry grabs Damian and asks "Where is she?" cutting to a close up shot of Jennifer's face, then cutting back to Terry shaking Damian and desperately asking "Where's Jennifer?". The climax is then brought to an end with the music as there is the sound of a symbol, and thus I decided to cut to the films title, and the rest of the inter-titles such as the release date, and the tag-line, ending the trailer on a high point.
My Teaser trailer is a more concise version of my Theatrical as I had to condense all the events from my main trailer into less than 60 seconds. So because of this, I used mainly Terry's narration as he establishes the story, no narrative inter-titles (as I don't want to give much of the narrative away as it's the teaser trailer) no cut-aways or establishing shots, and mainly shots of the narrative itself, such as Terry receiving the call from Damian, Jennifer tied up and Jennifer getting kidnapped. I have kept the ending the same as my Theatrical trailer, so I feel like it was a good high point to end it on.
To record footage for both my trailers I used a canon video camera. It was small, portable and light making transporting it from location to location made it easy. To keep the camera balanced I used a tripod, which allowed me to get steady shots with a smooth movement. A good example of this is the downwards panning shot of Jennifer when she's tied up, giving the audience a full shot of her.
My print products use and conform to all their individual conventions. My Theatrical poster uses the conventions of reviews from film magazines and film websites, my film title is the biggest text on the page making stand out and is in the centre of the page, my tag-line of the film is directly below my film title, but I have developed my tag-line by linking it directly to a social media site by including a hashtag, so instead of my audience using different hashtags I have provided a short and simple one. The production credits are featured at the bottom of my page, and is the smallest text, so not to take the audiences attention away from the key information, such as the release date below it. My central image is my lead character and is also the same image I have used for my other products to create a brand identity, and automatically strengthening the link between all of my print products. The colours I have chosen are white, blue and orange - all of which are bright colours, which again follows the conventions of a Teen Drama, but challenges the conventions of a Thriller, as Thrillers are often linked to dark colours and low key lighting, but I feel my image helps reinforce the conventions of a Thriller, with the filters I used.
On my billboard, I have included the key conventions such as: actors name - I positioned the actors names along the top of the poster, in correspondence with their images below them. I added several more reviews - 4 single reviews and then one sentence. I felt it was appropriate to add more reviews on my billboard as there is more space to fill and you can advertise your film better because of that. My film title again is the central, and the largest text, to catch the audience's eye, notifying them of the name of my film. It is also the same text, size and colour as the film title's on my other products, reinforcing the brand identity. The use of social media links - I have included a link to the film's website, Facebook page and hashtag for Twitter as social media is becoming ever growing, modern film posters include them and it's a way of free publicity for the film, if the audience is interested in it. My central image is of my protagonist, but either side of him I have placed an image of the secondary characters. I thought it was important to include them, as they are important as each other. To reinforce the sense of mystery, I added a transparency to the image of James and Helen.
My DVD cover uses the same image as my billboard poster, but it's slightly adapted, so I keep the brand identity, but with a slight twist. On the back of my DVD cover, I have included images from the film, which is a key convention of a DVD cover; Special Features text, giving the audience an insight into what's included; film ratings - the rating of my film is 15, as my target audience is 15-24, so by advertising my film as a 15 (included on my billboard poster) will get my target audience in to see it. Along the spine of the cover I have included the film title with the same font and colours as my main film title - which a central on the front cover. I have also included a brief description of my film - the blurb, which all DVD covers have, despite their varying sizes.
My magazine front cover has all the common conventions of a regular magazine, such as the masthead at the top of the page, and also being in the biggest and boldest font, with a banner behind it to make it stand out; the central image of the lead in my film, the issue and date, cover-lines which are all about films / film related events, helping to reinforce the fact my product is a film magazine; my film title is this time the second largest font on the page as it is the headline, meaning it comes second to the masthead. It is the same as the film titles on all my other print products. I have also used the colour scheme from my Theatrical poster throughout all my products, even my film magazine, as film magazine often do that when promoting the film - use the main colours of the film, to make it easily relatable.
Question 1) Conventions of Print Products
Final Billboard Poster
Final Film Poster
Final Magazine Front Cover
Final DVD Cover
Tuesday, 3 March 2015
Monday, 2 March 2015
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