Trailer Vocab

Source: http://www.npr.org/blogs/monkeysee/2012/01/15/145227280/the-art-of-the-modern-movie-trailer

The turn line - In film trailers there is often a song from the soundtrack that  is played over the top and suits the mood. For example in the 'Juno' trailer. Juno is a light hearted comedy about a young girl who gets pregnant. Because the protagonist is a teenager, the film will gain a teenage following. The trailer uses the song 'Goodbye Mr A' by Hoosiers, it is a very upbeat and popular song, which was released in 2007, - the same time Juno was released. So by featuring this popular song in the trailer, it will attract an audience who are fans of the song. A trailers turn line is where the soundtrack cuts  for a shocking moment or a comedic line, before continuing again as it brings clarity and emphasis to that moment. The trailer's turn line is at 1:45, where Juno is talking to Paulie Bleeker about how he doesn't even have to try and be cool, to which Paulie replies ''I try really hard actually'' Before Paulie replied, the music cuts, which makes his response even more comedic.  

Hits - Popular songs also form part of the trailers soundtrack, creating a sense of action and tension. The songs are usually features of action and crime film trailers. This is especially true for the film 'The Wolf of Wall Street' as the trailer features Kayne Wests song 'BLKKK SKKKN HEAD' which is used throughout the trailer, with the several turn lines. By using this particular song it creates a sense of rhythm and sets a fast pace for the film.

The button  - A line of dialogue which is played after the title of the film is revealed. It's used to leave the audience with a positive viewpoint on the humour of the film. An example of this is from the recent comedy film ''21 Jump Street'' in which Schmidt asks Jenko ''Why do you always jump across the car like that?'' then Jenko replies ''Because it looks cool'' and then it proceeds to the clip of Schmidt trying it before getting hit by the car.

The rise - Is the dramatic climax for the trailer, it usually before the films button and title. 'Lucy' uses this really well as there is several scenes of action with in it's trailer such as guns, explosions, special effects and cars flipping over. All of this is accompanied by dramatic music, which will hugely interest the audience.